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Privacy Policy

Effective Date: 03/07/2023

General Information

RealAdvisor (“RealAdvisor”, “we”, “us”, and “our”) understands that your privacy is important to you and we are committed to protecting the privacy of your personal information. This website privacy notice (“Privacy Notice”) describes the types of information that are identifiable to a particular person (“Personal Information”) that RealAdvisor collects from you or about you when you use or access our website ( (the “Site”), how we use that information, with whom we share it, and the choices available regarding our use of the information. This Privacy Notice does not apply to information collected directly from real estate agents; RealAdvisor’s privacy policy for real estate agents can be found at We also describe the measures we take to protect the security of the information and how to contact us about our privacy practices.

RealAdvisor reserves the right to change this Privacy Notice at any time. If we decide to change the Privacy Notice, we will post the changes on the Site so that you are aware of the changed Privacy Notice. We encourage you to check the Site for policy revisions. To stay current on our practices, please update your email address with us if it changes. We will send you an email notification discussing any material revisions to the Privacy Notice if we have your current email address.

This Privacy Notice does not apply to any activity on third-party websites and mobile applications that may link to the Site. Our Site may contain links to other websites or platforms. These websites operate independently from us, and their privacy practices are subject to their own privacy policy or policies, which we strongly encourage you to review to understand their procedures for collecting, using and disclosing Personal Information. We are not responsible for the content of the linked websites, any use of these sites, or the privacy practices of these sites. We do not control third-party websites and applications and are not responsible for their actions or privacy practices.

We urge you to read this Privacy Notice to ensure you are fully informed. Your use of the Site constitutes your acceptance of and agreement to this Privacy Notice and all portions hereof. If you do not agree to this Privacy Notice, do not use the Site.

What Personal Information Does RealAdvisor Collect?

We may collect or have collected the following categories of information about you. In some cases, the information we collect may fall within more than one category.
Contact information and personal identifiers, such as your name, mailing address, email address, and telephone number. RealAdvisor does not collect Social Security numbers, date of birth or driver’s license numbers.
Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers.
Commercial information, such as the property(ies) you have purchased, sold, considered, and your product preferences.
Online or network activity information, such as information regarding your interaction with our website, digital properties, and advertisements, information about your browsing and search history on our website, and log file information which includes, but may not be limited to, your browser type, webpages you visit, and other electronic network activity.
Geolocation information, such as information that can help identify your physical location (like your GPS coordinates or the approximate location of your mobile device).
How Does RealAdvisor Collect This Information?

Directly from you. We may collect or may have collected Personal Information about you through various sources. We may collect Personal Information directly from you, such as when you submit information for a home valuation, contact us with a question, sign-up to receive marketing communications, , or use other services, features or resources we make available on the Site.
Information Collected Automatically. When you interact with our Site, we may collect technical information associated with the device you use, such as the type and model, system language, browser type, geolocation and operating system. We may also process information about what you do on our Site, such as how long you visit, what links you click on, what pages you visit, how many times you visit a page, heatmaps and scrolls, and how long it takes for you to come back. To collect this information, we may use cookies and web beacons, and other similar technologies, including Google Analytics. We use Google Analytics as described here. You can prevent your data from being used by Google Analytics on our websites by installing the Google Analytics opt-out browser add-on. If you have accounts with third-party providers, you may be able to control your ad preferences through your account.
To learn more about cookies, please visit As of the “Effective Date” above, there is no commonly accepted response for Do Not Track (DNT) signals initiated by browsers. To prevent the use of cookies, your browser may have a DNT option in its preferences. If you turn tracking off, we can still identify a device, but we do not keep track of which websites it has been to. Although most web browsers are initially set up to accept cookies, if you prefer, you may decline the placement of a cookie on your hard drive by using the appropriate feature(s) of your web browser software (if available) to delete the cookie. Please understand that certain areas within this Site may not function properly if the web browser does not accept cookies.
Information Collected from Third Parties. We may collect or may have collect publicly accessible information about property owners, such as data aggregators of publicly recorded property records.

How Does RealAdvisor Use Your Information?

We or our service providers may use your information that we collect from and about you to perform the following business functions:
Provide the products, services or information about the products and services;
Enable users to use our Site and its features;
Personalize content provided to you on our Site;
Market and advertise to you, such as sending you home valuation reports;
Process and audit your transactions with us;
Process and respond to your requests or to send you other communications;
Perform statistical analyses and internal research so that we may improve our Site and products, including research, internal analytics, and product development and marketing;
Comply with legal obligations or legal process;
Comply with, make claims relating to, or enforce legal rights or obligations, legal process, our policies, government requests, or prudent security or business practices.
Enforce any applicable agreement with you;
Monitor for and protect against or prevent fraud or other unauthorized or illegal activity; and/or
Protect the security and integrity of our organization, the Site, products and services, and service providers.
Please note that we may combine information that we collect from you and about you (including automatically-collected information) with information we obtain about you from other third parties and other public records, and use such combined information in accordance with this Privacy Notice.

Your Personal Information is only processed for as long as needed to achieve the purposes listed in this section. RealAdvisor will de-identify or delete your Personal Information when it is no longer necessary for the purposes outlined in this section, unless there is:
An overriding interest of RealAdvisor or any other third party in keeping your Personal Information identifiable; or
A legal or regulatory obligation or judicial or administrative order that prevents RealAdvisor from de-identifying your Personal Information.

Does RealAdvisor Share Your Information with Others?

Yes, RealAdvisor may share and disclose your information, including Personal Information, under the following circumstances:
With third parties who need your information in order to provide services to us or on our behalf, including those service providers that process credit card payments, fulfill orders, and that provide website and application functionality, hosting, analytics, advertising and marketing services
With third party advertising companies (such as advertising networks) to serve advertisements or send marketing messages on our behalf. For additional information, see “Third-Party Advertising Companies.”
With business partners that you have a relationship;
With third parties that may offer joint marketing or promotions;
With our affiliates to provide the services and to perform marketing;
To comply with law, a court order, or other legal process, or in connection with a legal investigation;
As may be necessary to protect the rights and interests of RealAdvisor, our affiliates, third party service providers, and our and their respective employees, clients, users, or any other person or entity;
To enforce any applicable terms and conditions and/or other agreements;
In the event of a transfer of ownership of RealAdvisor, merger or other similar transaction (including one in connection with any bankruptcy or similar proceedings); in aggregated or other non-personally identifiable form; and/or
In accordance with your consent.
Third-Party Advertising Companies. We use third-party advertising companies to serve ads when you visit our Site or elsewhere online, or to send real time interaction e-mails (including abandoned cart messages) and text messages . These advertising companies may use cookies and other technologies to collect device identifiers, online or network activity information, commercial information, or inference, such as information about the websites you visit over time and the advertisements you click on, in order to deliver advertisements that are targeted to you, or to trigger e-mail or text marketing messages. Some of these service providers may collect information about your visits to our site, and your interaction with our products and services to tailor marketing messages on our site and other sites or to trigger real time interaction or enhance your profile. These companies may employ cookies, clear GIFs, JavaScript tags or pixels, and other tracking technologies to cause relevant ads to be displayed to you or to send real time interaction marketing messages, including by email and text. Some of these service providers may be able to collect Personal Information that you enter into a web form automatically and prior to you pressing a submit button; and they may be able to use information from your visits to this site to send marketing messages to you in a way that may personally identify you. RealAdvisor is not and cannot be responsible for the activities or privacy policies of any third party with whom your Personal Information is shared.

What Choices Do I Have About My Personal Information?

RealAdvisor values your privacy and strives to provide you with choices regarding the handling of all Personal Information you choose to provide to us. You may choose not to provide us with your Personal Information if you are uncomfortable with our practices, as set forth in our Privacy Notice.

Subject to applicable law, you may have the right to request access to and receive details about the Personal Information we maintain about you, update and correct inaccuracies in your Personal Information, and have the Personal Information deleted, as appropriate. These rights may be limited in some circumstances by local law. You may review, update or modify certain of the Personal Information that is stored in your user account on the Site (if you have one) by logging in to the “Account” area of the Site. You may request to review, change or delete your Personal Information by sending an email to We may ask you to verify your identity and to provide other details before we are able to provide you with any information, correct any inaccuracies, or delete any information. Your right to delete your information is subject to our records retention policies and applicable law.

If you sign up for marketing communications from us and you now wish to unsubscribe, you may do so by clicking on the “unsubscribe” link provided in the communication. Please also note that unsubscribing from future marketing-related messages does not prevent RealAdvisor from sending you administrative messages, as applicable.

Additional Information for Certain States

Residents of certain states have additional rights under applicable privacy laws. If you are a resident of California, please review the below “RealAdvisor California Privacy Notice” for additional information about the categories of Personal Information we collect about you and your privacy rights under applicable California privacy laws.

Residents of certain other states (including Virginia) may have additional rights under applicable privacy laws, subject to certain limitations. These rights may include:
The right to correct inaccuracies in their Personal Information, taking into account the nature and purposes of the processing of the Personal Information.
The right to delete their Personal Information provided to or obtained by us.
The right to confirm whether we are processing their Personal Information and to obtain a copy of their Personal Information in a portable and, to the extent technically feasible, readily usable format.
The right to opt out of certain types of processing, including:
The “sale” of your Personal Information.
Targeted advertising by us
Processing of Personal Information for purposes of making decisions that produce legal or similarly significant effects.

You may submit a request to exercise your privacy rights via:
Calling us at: 973-381-1577

Contact Us
RealAdvisor welcomes your questions and comments about this Privacy Notice or the use of your Personal Information. Please email us at with any questions or comments.

RealAdvisor California Privacy Notice

Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we are providing the following additional details regarding our collection, use, and disclosure of Personal Information about California residents. Under the CCPA, “Personal Information” is this California Privacy Notice is information that identifies, relates to, describes, or could reasonably be associated or linked with a particular California resident or household.

Personal Information of RealAdvisor employees, independent contractors, owners, directors and officers (and their emergency contacts or beneficiaries) and job applicants who are California residents are not covered by this CCPA notice.

Collection of Personal Information

We plan to collect, and have collected within the preceding 12 months, the following categories of Personal Information, as listed in the CCPA:
Identifiers, such as name, contact information, and online identifiers that can reasonably be linked or associated with a particular California resident or household;
Customer records information, or “personal information” as defined in the California customer records law;
Commercial information, such as property records, deeds, transaction information, purchase history, financial details and payment methods;
Internet or network activity information, such as browsing history and interactions with our website;
Geolocation data, such as device location and IP location;
Sources and Uses of Personal Information

We collect this Personal Information from you and from other categories of sources as further described in the “How Does RealAdvisor Collect This Information?” section above.

As described in the “How Does RealAdvisor Use Your Information?” section above, we may use this Personal Information to operate, manage, and maintain our business, to provide our products and services, for our vendor management purposes, and to accomplish our business purposes and objectives, including, for example, using Personal Information to: develop, improve, repair, and maintain our products and services; personalize, advertise, and market our products and services; conduct research, analytics, and data analysis; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims.

Retention of Personal Information

RealAdvisor retains your Personal Information for no longer than reasonably necessary. We retain your Personal Information for the required period of time to achieve the purpose for which the information was collected. We also retain your Personal Information for as long as required to achieve legal obligations to which RealAdvisor is bound.

Disclosure and Sale of Personal Information

We disclose Personal Information to the following categories of third parties:
Service Providers, such as our third-party service providers who carry out activities at our direction, including that process credit card payments, fulfill orders, and that provide website and application functionality, hosting, analytics, advertising and marketing services and fraud detection providers.
Customers, such as real estate brokers.
Affiliates, such as our current and future parents, subsidiaries, affiliates, and other companies under common control and ownership;
Advertising Companies, as described in the “Third-Party Advertising Companies” section above;
Corporate Change Participants, such as in connection with a corporate change or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, sale of assets or wind down of business.
Legal Authorities, when we believe in good faith that disclosure is necessary to protect our rights or property, protect your safety or the safety of others, investigate fraud or respond to a government, judicial or other legal request, or to comply with the law; and
Other Parties in Litigation, when we share information in the context of litigation discovery and in response to subpoenas and court orders.
In the preceding 12 months, we disclosed for our operational business purposes or sold the following categories of Personal Information to the following categories of third parties:
Categories of Personal Information
Disclosed to Third Parties for Operational Business Purposes
Service Providers, Customers, Affiliates, Advertising Companies
Customer records information
Service Providers, Customers, Affiliates, Advertising Companies
Internet or network activity information
Service Providers, Customers, Affiliates, Advertising Companies
Service Providers, Affiliates, Advertising Companies

We do not have actual knowledge that we sell the Personal Information of minors under 16 years of age.

Your CCPA Rights
If you are a California resident covered by the CCPA, you have certain rights related to your Personal Information, including:
(1) The right to know what Personal Information we have collected about you, including:
The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
The specific pieces of Personal Information we collected about you;
The business or commercial purpose for collecting, or disclosing for monetary or other valuable consideration (if applicable), Personal Information about you;
The categories of Personal Information about you that we disclosed for monetary or other valuable consideration and, for each, the categories of third parties to whom we disclosed such Personal Information (if applicable); and
The categories of Personal Information about you that we otherwise shared or disclosed, and the categories of third parties with whom we shared or to whom we disclosed such Personal Information (if applicable).
(2) The right to correct inaccurate Personal Information that we may have collected about you.
(3) The right to delete Personal Information we collected from you, subject to any applicable exceptions under the CCPA.
(4) The right to opt out of the sale or the sharing of California Personal Information.
(5) The right to limit the use or disclosure of your sensitive personal information.
(6) The right to be free from unlawful discriminatory treatment for exercising your rights under the CCPA.

You may exercise these rights by either:
Submitting a request via or
Calling 973-381-1577.

As required under applicable law, we will take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may require you to provide your first name, last name, email address, the amount of your last transaction and the date of your last transaction to verify your identity in response to exercising requests of the above type. We may limit our response to your exercise of the above rights as permitted under applicable law. When you submit a request to exercise your rights above, we will use the information you provide to process your request and to maintain a record of your request and our response, as permitted under applicable law.
Under California law, you may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. We will require the agent to provide proof of that written permission. To the extent permitted by law, we may require you to verify your own identity in response to a request, even if you choose to use an agent.

If you are an authorized agent submitting a request on behalf of a California consumer, please submit your privacy rights request to

Changes to this Privacy Policy

We may change this Policy from time to time. When we do, we will let you know by posting the changed Policy on this page with a new “Effective Date.” In some cases (for example, if we significantly expand our use or sharing of your Personal Information), we may also tell you about changes by additional means, such as by sending an e-mail to the e-mail address we have on file for you. In some cases, we may request your consent to the changes.

Contact Us

If you have any questions or comments regarding our privacy practices, you may contact us at:
RealAdvisor SA
Route de Saint-Julien 198, 1228 Plan-les-Ouates, Switzerland
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